- Defining Your SEO Goals
- Researching Potential SEO Agencies
- Checking an SEO Agency’s Credentials
- Evaluating an SEO Agency’s Client Portfolio
- Assessing an SEO Agency’s Proposed Strategy
- Inquiring About an SEO Agency’s Reporting Methods
- Asking About an SEO Agency’s Link Building Practices
- Checking an SEO Agency’s References
- Negotiating an SEO Agency Contract
- Picking the Right SEO Agency
When you’re ready to take your business to the next level, it’s time to invest in an SEO agency. But how do you choose the right one? Here are a few things to look for:
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Defining Your SEO Goals
Choosing an SEO agency can be a daunting task, but it doesn’t have to be. By taking the time to define your SEO goals, you can narrow down your choices and find the agency that’s right for you.
Before you start looking for an SEO agency, take some time to sit down and define your SEO goals. What do you want to achieve with SEO? Do you want to increase your traffic? improve your conversion rate?Rank for certain keywords? Once you know what you want to achieve, you can start narrow down your choices.
Here are a few questions to ask when defining your SEO goals:
-What are your business goals?
-Who is your target audience?
-What kind of content do they prefer? (video, articles, infographics, etc.)
-What keywords do you want to rank for?
-How much traffic do you want to increase? by how much?
-What is your budget?
Researching Potential SEO Agencies
When you are choosing an SEO agency, it is important to do your research in order to find the right fit for your business. Here are some tips on how to research potential agencies:
-Read online reviews: One way to get an idea of what other people think of an agency is to read online reviews. You can check out sites like Google Reviews and Yelp to see what others have said about their experience with the agency.
-Search for case studies: Many SEO agencies will have case studies on their website that you can review. These case studies can give you an idea of the type of work the agency is capable of and whether or not they have experience in your industry.
-Ask for referrals: If you know someone who has worked with an SEO agency before, ask them for a referral. This can give you first-hand information about what it is like to work with the agency and whether or not they would recommend them.
Checking an SEO Agency’s Credentials
There are a few key credentials to check when determining if an SEO agency is reputable. First, see if the agency is a member of the Search Engine Marketing Professional Organization (SEMPO). SEMPO is a global nonprofit organization that works to increase the standards and ethics of the SEO industry. Agency membership shows a commitment to ethical practices and professional development.
Another important credential to look for is Google Partner certification. Google Partners are agencies that have been certified by Google to deliver high-quality, ROI-focused Google Ads campaigns. Agencies must take and pass exams on Google Ads fundamentals, search, display, mobile, video, and shopping ads to earn certification.
Third, check to see if the agency has any awards or recognitions. Industry awards show that an agency’s work is held in high esteem by its peers. Agency recognitions can come from a variety of sources, including but not limited to:
-Search Engine Land
Evaluating an SEO Agency’s Client Portfolio
When considering an SEO agency, it’s important to evaluate their client portfolio. A good agency will have a mix of local, national, and international clients, in a variety of industries. This shows that they have the skills and experience to handle a diverse range of projects.
The agency should also be able to provide examples of successful projects they have completed. This could be in the form of case studies, testimonials, or before-and-after comparisons. These will give you an idea of the type of results you can expect from working with the agency.
Assessing an SEO Agency’s Proposed Strategy
There are many moving parts to a successful SEO strategy, and it can be difficult to know where to start when assessing an agency’s proposal. This guide will walk you through the key components of an SEO strategy and how to evaluate them.
-Research: Is the agency proposing a solid keyword research strategy? Do they have experience in your industry?
-On-Page optimization: Is the agency proposing on-page optimization tactics that are likely to be effective? Are they taking into account your unique business goals?
-Link building: Does the agency have a plan for building high-quality links? Are they aware of the latest link building best practices?
-Analytics: Will the agency be tracking your website’s progress with analytics? Do they have experience interpreting data and making recommendations based on it?
Inquiring About an SEO Agency’s Reporting Methods
When inquiring about an SEO agency’s reporting methods, you should first consider what type of data you want to receive in your reports. The most important metric for most businesses is traffic data, which can be broken down into organic traffic and Referral Traffic. Other important metrics may include conversion data, keyword rankings, and backlink profiles. Once you have determined which metrics are most important to your business, you can ask the agency about their process for tracking and reporting this data.
A good SEO agency will be able to provide detailed reporting on all the metrics that are important to you. They should also be able to explain how they track these metrics and how they report on them. If an agency is not able or willing to provide this type of information, it is likely that they are not using the best practices for SEO reporting.
Asking About an SEO Agency’s Link Building Practices
When considering an SEO agency, it’s important that you ask about their link building practices. A good SEO agency will be transparent about their link building strategies and should be able to provide you with a list of sites where they have built links for their clients. Avoid agencies that engage in link buying or use automatically generated links, as these can do more harm than good for your website’s SEO.
Checking an SEO Agency’s References
As with any important business decision, checking references is a key step in choosing an SEO agency. This allows you to get first-hand accounts of what it is like to work with the agency and can give you some insight into their level of expertise and customer service.
There are a few things to keep in mind when checking references:
-Make sure to ask for both positive and negative feedback. A good reference will be honest and not try to gloss over any potential problems.
-Try to get references from companies that are in a similar industry as yours. This will allow you to better gauge how the agency’s skillsets match up with your needs.
-Ask open-ended questions that encourage the reference to give a detailed account of their experience. Some examples of good questions include:
What was your overall experience working with the agency?
What was the biggest challenge you faced during the project, and how did the agency help you address it?
What results did you see from working with the agency?
Negotiating an SEO Agency Contract
You’ve found an SEO agency that you click with. They understand your business goals, they have a solid plan for getting you there, and they seem like they will be a good fit for your company culture. Now it’s time to negotiate the contract. Here are some tips to help you get the best terms possible.
1) Define the scope of work.
The first step is to make sure that you are both clear on what services will be provided. This should be detailed in the contract. If there is any ambiguity, it can cause problems down the road.
2) Negotiate pricing.
Be sure to discuss pricing upfront and get everything in writing. If the price seems too good to be true, it probably is. Be realistic about what you can afford and what results you expect to see for your investment.
3) Get a timeline in writing.
SEO takes time, so don’t expect miracles overnight. But you should have a general timeline for results in the contract. This will help ensure that both parties are on the same page and hold each other accountable.
4) Set KPIs (Key Performance Indicators).
A KPI is a metric that you use to measure progress and success against your goals. By setting KPIs, you can track whether or not the agency is meeting your expectations and delivering on their promises. For example, if your goal is to increase traffic from organic search, a KPI could be the number of monthly visitors from Google queries related to your keywords. Make sure these KPIs are included in the contract so that everyone is clear on what needs to be achieved.
5) Review their proposal carefully before signing anything. Carefully read over their proposal and make sure that everything lines up with what was discussed during negotiations*. If anything looks off, bring it up with the agency BEFORE signing the contract*. Once you sign, you are agreeing to all the terms of the contract, so it’s important that everything is in order before putting pen to paper (or electronic signature to document).
Picking the Right SEO Agency
Choosing an SEO agency can be a daunting task. With so many agencies out there, how do you know which one is right for you? Here are some things to consider when choosing an SEO agency:
1. What is their process?
2. How do they measure success?
3. What is their pricing model?
4. What is their experience in your industry?
5. What are their reviews like?
By asking these questions, you will be able to narrow down your choices and find the right SEO agency for you.