Does AMP really help SEO?

If you’re wondering whether AMP really helps SEO, the answer is yes! AMP is a great way to improve your website’s speed and performance, which can lead to better ranking in search results.

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Introduction: What is AMP?

Accelerated Mobile Pages (AMP) is an open source initiative that encourages the creation of web pages that are designed to load quickly on mobile devices. AMP pages are designed to be as lightweight as possible, and they are often cached by Google so that they will load even faster when a user clicks on them in search results. There is some debate about whether or not AMP actually helps with SEO, but there is evidence that it can give your pages a slight boost in SERPS.

How does AMP help SEO?

AMP, or Accelerated Mobile Pages, is a technology that enables websites to load faster on mobile devices. In addition to speed, AMP also offers other features that can improve the user experience on mobile devices, such as better layout and improved controls.

But how does AMP help SEO?

The answer is that AMP can help improve your website’s click-through rate (CTR) from mobile SERPs. A higher CTR means that more people are clicking on your listing in the search results, which can lead to more traffic and, ultimately, more conversions.

In addition to CTR, AMP can also help improve your website’sRankBrain signal. RankBrain is Google’s artificial intelligence system that helps sort and rank search results. One of the signals that RankBrain takes into account is dwell time, which is the amount of time a user spends on a particular website after clicking through from the search results.

Because AMP pages load so quickly, they can help improve dwell time. And since RankBrain is designed to provide users with the best possible experience, pages with good dwell time are likely to rank higher in the search results.

So if you’re looking for ways to improve your SEO, AMP is definitely worth considering.

The benefits of AMP for SEO

It’s no secret that mobile use is on the rise. In fact, over 50% of internet traffic worldwide is now generated from mobile devices.

This trend is only going to continue, which is why it’s more important than ever for businesses to have a mobile-friendly website. One way to do this is through AMP (Accelerated Mobile Pages).

AMP is an open-source framework created by Google with the goal of making webpages load faster on mobile devices. AMP pages are stripped down versions of regular HTML pages, which makes them much easier and faster to load on a mobile device.

But does AMP really help SEO? In short, yes.

Here are three ways that AMP can benefit your SEO efforts:

1. AMP pages load faster, which can help improve your click-through rate and reduce your bounce rate.
2. AMP pages are more likely to be featured in Google’s Top Stories carousel, which can increase your visibility and click-through rate.
3. Implementing AMP can improve the overall usability of your website, which can lead to better engagement metrics like time on site and pages per session.

However, it’s important to note that while AMP can help improve your SEO, it’s not a magic bullet and it’s not guaranteed to boost your rankings overnight. It’s just one piece of the puzzle, and it should be used in conjunction with other SEO best practices.

The drawbacks of AMP for SEO

Although AMP can help your content load faster, there are some drawbacks to consider before implementing AMP on your website. One of the biggest drawbacks is that AMP pages are not indexed in the same way as regular HTML pages, so your website’s SEO can suffer as a result. In addition, AMP pages can be difficult to set up and maintain, and they may not display all of the features and functionality of your regular website.

How to properly implement AMP for SEO

When it comes to SEO, there are many different factors that contribute to a website’s success. One of the newer additions to the list of potential ranking factors is AMP, or Accelerated Mobile Pages. But what is AMP, and does it really help SEO?

AMP is a project led by Google that aims to improve the performance of mobile web pages. AMP pages are stripped down versions of existing web pages, with only the essential content and resources included. This makes them much faster to load, especially on mobile devices with slower internet connections.

While AMP itself is not a ranking factor, it can indirectly impact your website’s SEO. Google has stated that they give preference to websites that provide a good user experience, and one of the key factors in a good user experience is page load speed. By making your web pages load faster with AMP, you can improve your chances of ranking higher in Google search results.

In addition, Google has also said that they may eventually start displaying AMP pages more prominently in search results, which could lead to even more traffic and higher rankings. For now, though, implementing AMP is mainly about making your pages load faster and improving the user experience for mobile visitors.

The future of AMP and SEO

AMP, or Accelerated Mobile Pages, is a project led by Google with the aim of making the mobile web faster. But does AMP really help SEO?

The short answer is yes.

The long answer is that while AMP can help your SEO efforts, they won’t do much if your website isn’t optimised for mobile search in the first place.

One of the main ways that AMP helps SEO is by increasing the speed at which your website loads on mobile devices. This is important because one of the ranking factors that Google takes into account when determining where to rank your website is how fast it loads.

Another way that AMP can help SEO is by giving you a higher chance of appearing in Google’s Top Stories carousel. This is the carousel that appears at the top of the search results page when you search for something on Google. To be eligible for this carousel, your website needs to be built using AMP.

While AMP can help your SEO efforts, it’s important to remember that it’s just one part of a larger mobile marketing strategy. In order to really improve your chances of ranking highly in mobile search results, you need to make sure that your website is optimised for mobile devices. This means ensuring that it has a responsive design and that all of your content is easily accessible on a smaller screen.


After our testing and research, we’ve come to the conclusion that AMP does have a positive effect on SEO.


In general, AMP does appear to help with SEO. Google has said that they give preference to AMP pages in their search results, and many publishers have reported seeing increases in their traffic after implementing AMP. However, it’s important to note that there is no guarantee that AMP will help your SEO, and it’s possible that it could even hurt your chances of ranking if not implemented correctly. As always, the best way to improve your SEO is to create high-quality content that appeals to your audience.

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